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Turns out that brainstorming--that go-to approach to generating new ideas since the 1940s--isn’t the golden ticket to innovation after all. Both Jonah Lehrer, in a
New Yorker
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The Fortunes Of Solitude: Susan Cain On Introverts, The "New Groupthink," And The Problems With Brainstorming
brainstorming new yorker
Brainstorming Doesn’t Really Work : The.New Yorker
One fanatical believer in the power of space to enhance the work of groups was Steve Jobs
The business practice of brainstorming has been around with us so long that it seems like unadorned common sense: If you want a rash of new ideas, you get a group of
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